( Download ) ♻ Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are ♟ MOBI eBook or Kindle ePUB free

When fans revolt, it s not pretty Co author Zoe Fraade Blanar, a faculty member of New York University s Interactive Telecommunications Program ITP and NYU Journalism, a cofounder and the CCO of the crowdsourced toy company Squishable Her co author journalist Aaron M Glazer is the other cofounder and is the CEO of Squishable Together they have written a book we may at first not want to read as it makes us all seem like nerdy consumers, but dive in for an hilarious and informative ride When fans revolt, it s not pretty Co author Zoe Fraade Blanar, a faculty member of New York University s Interactive Telecommunications Program ITP and NYU Journalism, a cofounder and the CCO of the crowdsourced toy company Squishable Her co author journalist Aaron M Glazer is the other cofounder and is the CEO of Squishable Together they have written a book we may at first not want to read as it makes us all seem like nerdy consumers, but dive in for an hilarious and informative ride In the opening Welcome to the Fandom Singularity , the concept of the title of the book is defined Fandom refers to the structures and practices that form around piece of popular culture It s a very old, very human phenomenon acting in a fanlike way is probably as ancient as the culture itself.It s easy to attribute the modern explosion in fandom to the increased connectivity of a tech savvy audience In terms of scale this is certainly true But fandom is predigital It s also prephonograph It s even preliteracy The modern term fan object is what we now call these centers of emotion and activity, pieces of culture that inspire both loyalty, and,importantly, activity Modern marketing has stumbled upon the benefits of fandom, not for fans ability to create worlds, but for their predictable buying habits Get the fans excited, and maybe they ll also give you money, so goes the wisdom At the moment, fan objects and their fans still occupy two distinct roles within the world of consumption There are makers, and there are buyers The two rarely overlap But as audience experience shifts away from mere consumption of a fan text and toward influencing, or even adding to it, the space between the audience and the fan object is narrowing We are entering a period of convergence, of fandom singularity, where the distinction blurs between fans and fan object, between who is the creator and who is the consumer As the authors state in the synopsis As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demandingfrom the celebrities and brands they love Digital tools have given all organizations from traditional businesses to tech startups direct, real time access to their most devoted consumers, and it s easy to forget that this access flows both ways This is the new fandom based economy a convergence of brand owner and brand consumer Fan pressures holdclout than ever before as they demand a say in shaping the future of the things they love Sometimes it works Sometimes it doesn t Yes, the concept of mind manipulation is frightening and yes, it is possible that we all are falling into this arena of silliness look what we did with the presidential elections this year and how that is playing out But read this book cover to cover and understand what we are doing and perhaps we can alter the future of consumerism This is recommended reading for everyone An industry marketing promotional culture perspective on fandom Found the first 2 3 of the book to be really insightful in how brands and companies now have a better understanding of fans, and how fans form and develop relationships with the text product and the formation of fandom In the last third of the book I found certain arguments to be over generalizations about fans and fandom What I found helpful in this book was how fandom works in other contexts Because my research is specificall An industry marketing promotional culture perspective on fandom Found the first 2 3 of the book to be really insightful in how brands and companies now have a better understanding of fans, and how fans form and develop relationships with the text product and the formation of fandom In the last third of the book I found certain arguments to be over generalizations about fans and fandom What I found helpful in this book was how fandom works in other contexts Because my research is specifically looking at the progressive aspects of comic book fandom and online communities, I haven t considered how fandom works in other contexts such as branding Because this book uses many different case studies as examples, it was a good reminder that fandom exists lively and strongly outside of a geek culture context Overall, I found this book to be easy to read, and therefore will be accessible for those outside of a academics It does a decent job of explaining the basic intricacies of fandom and fan culture, but this is indeedof a marketing perspective on fandom If you work in marketing, branding and or advertising, this would be a good book to read in order to understand the dynamics of fandom and why fans play a significance role to a product media or otherwise Please note I am an MA student and I read this as part of my literature review This was a first reading, and as my research continues, I may return for a closer reading of this book Note an eARC of this title was acquired via NetGalley.The cover, title, and summary of Superfandom grabbed me what s not to love about an in depth analysis of how fandom both effects its fans and affects the properties they love But this book gets lost somewhere in the middle of trying to pander to both pop culture junkies AND business investing readers From a general nonfiction standpoint, the introduction and first chapter were a slow bore to get through with disjointed sections and Note an eARC of this title was acquired via NetGalley.The cover, title, and summary of Superfandom grabbed me what s not to love about an in depth analysis of how fandom both effects its fans and affects the properties they love But this book gets lost somewhere in the middle of trying to pander to both pop culture junkies AND business investing readers From a general nonfiction standpoint, the introduction and first chapter were a slow bore to get through with disjointed sections and no discerning thesis and the preface just prompted a question of and what is the relevance of this From a business standpoint, where were the statistics or footnotes or anything else that would make thisof a subject read Did I just not make it that far Does Superfandom redeem itself Ultimately a disappointing read that I could only get 17% of the way through If you mean to understand the appeal of why things take off, this is a good book to have alongside Hit Makers by Derek Thompson. ( Download ) ♪ Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are ☢ Fandom isn t a noun, it s a verb Fans create they engage they discuss From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom based economy, it s clear consumers may buy a product, but it is fans who can make or break itAn essential guide to the fan fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business In chapters centred on illuminating case studies, experts Zoe Fraade Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan modding of Grand Theft Auto adds value to the gameThe internet allows direct access to this world businesses can talk directly to their fans, hear their needs and desires, and react in real time But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril It can be very easy to get fan engagement wrong as IKEA found out when it tried to shut down a fan site Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech fuelled fandom I have enjoyed every second of reading this book not sure why it doesn t have a better score and I feel like I learned a lot of anecdotes and also expanded my definition of what fandom or fan object is Especially liked the final Fandom Goes Wrong chapter, as fandom so often does And can t help but think that if this book was published a few months later it would ve included mentions of The 100, both god and bad, and it would ve been interesting to have the author analyze that. Such a fun book If you ve ever been part of a fandom, you ll see a lot of yourself in the stories of various fans and how companies deal with them somesuccessfully than others I liked learning about fandoms I knew nothing about, and it was interesting to see fandoms commonalities. A good read about nerd culture and commercialism Offers discussion of Joss Whedon, Wizard Activism, Cards Against Humanity, and Tennessee bourbon brands Are fans just consumers How do marketing teams successfully deal with fan backlash What do fans really want from their fan objects This book doesn t really answer these questions, but gives thought provoking examples of fan involvement in the communities created around things people love. I know I m biased because I m a huge Squishable fan to start with, but I freaking loved this book Some people might not think it s academic enough, but I thought it delved deeply enough into overall theories and concepts that I felt like I was learning a lot while still being entertained I loved all of the descriptions of different real life fandoms, especially since they felt like shout outs when they were ones I belong to.Basically, I thought it was the perfect balance of entertaining and in I know I m biased because I m a huge Squishable fan to start with, but I freaking loved this book Some people might not think it s academic enough, but I thought it delved deeply enough into overall theories and concepts that I felt like I was learning a lot while still being entertained I loved all of the descriptions of different real life fandoms, especially since they felt like shout outs when they were ones I belong to.Basically, I thought it was the perfect balance of entertaining and informative I really need to get other people to read this book so I can discuss it with them When I first picked this up, I thought it d be a meditation on what it means to be within a superfandom such as SuperWhoLock on tumblr, as the kids say The subtitle should ve clued me in this is actually about how fandoms and identity with them influence our consumption Which is not necessarily a bad thing, nor is it new after the prologue vignette of the authors own experience with their company Squishable during a virtual Facebook party on the night Hurricane Sandy rolled into town, the When I first picked this up, I thought it d be a meditation on what it means to be within a superfandom such as SuperWhoLock on tumblr, as the kids say The subtitle should ve clued me in this is actually about how fandoms and identity with them influence our consumption Which is not necessarily a bad thing, nor is it new after the prologue vignette of the authors own experience with their company Squishable during a virtual Facebook party on the night Hurricane Sandy rolled into town, the first chapter opens on musicophilia Lizstomania that hit Western civilization in the mid 1800s Fans, regardless of purchasing power, obsessed by stalking outside musicians homes, collecting ticket stubs, bribing house staff to actually enter some of those said homes The second chapter begins with Berkshire Hathaway s annual stockholder s meeting, which has become a capitalist comic con around the Oracle of Omaha and the promise of wealth by association an aside my grandparents went once and totally bought a mattress from the furniture store mentioned What has changed is the relationship between consumers and producers A small but vocal minority can angrily clog Makers Mark s feeds after a lower proof to meet increased demand is announced An organized facebook group can raise money to buy a billboard outside Coca Cola s Atlanta headquarters begging for the return of Surge Fan consumption doesn t even necessarily have to be a physical good the experience economy means that Kickstarters can offer one on one skype sessions or game nights at a high donation tier and people will pay for the rare experience Patreon has arisen as a way for fans to support content creators without fussing with physical goods and although a new website, is in some ways a throwback to literal patrons of the Renaissance except instead of one wealthy donor, it s lots of smaller ones that buy into ownership I suspect this was written for people who read business books, as they authors took care to define fan terms and explain things like Cards Against Humanity antics a whole chapter, actually, in how corporate ethos does not equal corporate values CAH cares about their customers and will fix the problem first, and THEN rib you because that is their brand Definitely an interesting read for those within fan communities the authors do talk about in group feelings from being part of a fandom , and a read for anyone who s curious about how capitalism influences the culture or is influenced by