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Father and son team, David and Jonah Stillman, set out by defining the key traits of the Gen Z generation On pages 10 to 12, the Stillmans define these key traits 1 Phigital born into a world where every physical aspect people and places has a digital equivalent 2 Hyper Custom ability to customize everything creates an expectation that there is intimate understanding of their behaviors and desires 3 Realistic Given the world events of their childhood, this generation has de Father and son team, David and Jonah Stillman, set out by defining the key traits of the Gen Z generation On pages 10 to 12, the Stillmans define these key traits 1 Phigital born into a world where every physical aspect people and places has a digital equivalent 2 Hyper Custom ability to customize everything creates an expectation that there is intimate understanding of their behaviors and desires 3 Realistic Given the world events of their childhood, this generation has developed a pragmatic mindset when it comes to planning and preparing for the future 4 FOMO Fear of Missing Out this generation stays on top of all trends and competition 5 Weconomists push to breakdown internal and external silos to leverage the collective in a new convenient and cost effective way 6 DIY Do It Yourself Encouraged to be independent by parents, this generation believes that they can do just about anything by themselves 7 Driven participation is not a real award there are winners and losers Each chapter spends a significant amount of time comparing each of these traits against other generations and ultimately offers no substantial solutions for bridging the gap of ALL generations represented in the workplace In fact, it became clear the authors lacked solutions when the book continually referenced the Millennials need for participation trophies because their parents the Boomers raised them to feel they needed these, therefore shifting the very trait Boomers hate about Millennials right back on the Boomers Blame shifting isn t going to solve issues, but the point the authors attempted to make is the deep reflection on the roles, values and experiences at play by each generation of parent and the effects these parenting styles had on the generation as they combine in creating a work culture heavily influenced by each s upbringing As a Millennial myself, that grew up with a Gen Z brother, I deeply related to the Driven trait As stated on page 277 Gen Z has a desire to win, needs help balancing their competitive drive with being team players, need to be encouraged to admit mistakes and talk about them while also needing help keeping one foot on the brake petal to avoid going too fast and making mistakes Managers should be coaching Gen Zers on when to take a step back, and how to slow down and allow ideas and information to percolate Gen Zers want to keep moving forward quickly Workplaces also need to offer this upcoming generation opportunities to learn and grow rapidly if they hope to avoid losing them, while being sure to offer a combination of private space and shared workspaces To break that down Workspaces the recent trend has been to create an open workspace that offers collaboration and free flow of ideas As a person that prefers quiet when working, these open concept spaces terrify me and truthfully would turn me off to a workplace As identified by research within Gen Z Work, it would appear I am not alone in this feeling Slowing Down Admitting Mistakes The Gen Z generation grew up with a constant stream of knowledge and rapid technological advances It should then come as no surprise that they may get their bodies moving a bit faster than their feet and need to be told to slow down, let information process before diving in I think this goes for any generation in the workplace as we are constantly bombarded with the feeling of feeling behind, we need to remember to slow down to avoid mistakes and achieve accuracy and the success we so yearn Opportunities to Grow Learn I can t imagine any generation wants to sit in one position for 50 years with no opportunities for advancement, further knowledge or growth The difference is that Millennials and Gen Zers aren t afraid to leave when workplaces aren t offering them what they need Gen Z Work touched on the need to overcome the costly mistakes employers are making that causes them to lose employees to competitors withavenues for career growth Employers are being challenged to rethink job paths, titles and responsibilities to better retain generations that demandengagement of their employer Regardless of the generation, the message is clear employers cannot get complacent if they hope to facilitate the successful blending of multiple generations within their workplace Whether you turn to Jonah David Stillman in your journey to understand the generations or turn to another book, it would be clever to prepare yourself for the challenges that are certain to arise For the full review, visit , 16 Z 20, Z 22 24, 16 Z 20, Z 22 24,Z Z YouTubeZ 60%, Z Z Jeff Fromm and Christie Garton Marketing to Millennials I liked some of the content of this book, but the delivery was just awful The terms the authors used like phigital and FOMO felt forced and inauthentic and the Zingers at the end of each chapter were also unnecessary. Generasi Millennial mungkin menjadi generasi yang paling banyak dibicarakan saat ini Mulai dari cara berpikir, selera, hingga kelakuan mereka tak luput dari sorotan Namun, tahukah kalian jika kebanyakan orang terkadang salah menyangka jika kini bukan hanya ada Millennial, tapi juga hadir generasi selanjutnya, yaitu Generasi Z Generasi Z atau Gen Z ini adalah generasi kelahiran tahun 1995 sampai 2012 Sedangkan Milleninal merupakan generasi kelahiran tahun 1980 sampai 1994 Tidak jarang kita j Generasi Millennial mungkin menjadi generasi yang paling banyak dibicarakan saat ini Mulai dari cara berpikir, selera, hingga kelakuan mereka tak luput dari sorotan Namun, tahukah kalian jika kebanyakan orang terkadang salah menyangka jika kini bukan hanya ada Millennial, tapi juga hadir generasi selanjutnya, yaitu Generasi Z Generasi Z atau Gen Z ini adalah generasi kelahiran tahun 1995 sampai 2012 Sedangkan Milleninal merupakan generasi kelahiran tahun 1980 sampai 1994 Tidak jarang kita juga salah mengira jika Gen Z merupakan Milenial Padahal mereka adalah dua generasi yang berbeda Kini Gen Z siap untuk memasuki dunia kerja Perbedaan antara Gen Z dan generasi generasi sebelumnya haruslah kita pelajari agar tidak salah dalam menilai mereka Khususnya bagi perusahaan perusahaan yang harus siap dalam memahami, menerima, dan menyesuaikan sifat dan sikap Gen Z Melihat kesenjangan antara Gen Z dan generasi generasi sebelumnya dalam menghadapi dunia kerja membuat David Stillman dan anaknya, Jonah, menulis buku ini Bagaimana David yang merupakan Gen X berkolaborasi dengan anaknya Jonah yang merupakan Gen Z Lewat dua sudut pandang generasi yang berbeda, David dan Jonah memberikan pemahaman mereka akan dunia kerja lewat diskusi, penelitian, dan survei Selain membahas Gen Z, David dan Jonah memberikan penjelasan tentang empat generasi sebelumnya, yaitu Traditionalist pra 1946 , Baby Boomer 1946 1964 , Generasi X 1965 1979 , dan Millennial 1980 1994 Pembahasan berlanjut pada cara generasi generasi ini dibesarkan oleh orangtua mereka dan bagaimana peristiwa serta kondisi saat itu juga memengaruhi sikap dan karakter mereka Gen Z yang dibesarkan oleh orangtua Gen X harus tumbuh dalam resesi ekonomi sehingga membuat Gen Z menjadi pribadi yang mandiri dan selalu cemas akan masa depan mereka Maka tidak heran jika Gen Z sudah merencanakan karir mereka sejak masih SMP Mereka takut tidak akan mendapatkan pekerjaan dan keadaan ekonomi yang semakin tidak stabil Gen X juga mendidik anak anak Gen Z mereka dengan pemahaman jika dalam hidup ini selalu ada pemenang dan pecundang Ini tak lepas dari pengalaman Gen X yang tumbuh dengan pandangan skeptis akan dunia Lingkungan sekitar, baik itu pengaruh orangtua atau peristiwa serta kondisi yang terjadi yang membentuk Gen Z Gen Z memiliki tujuh sifat yang akan memengaruhi mereka di dunia kerja, yaitu Figital, Hiper kustomisasi, Realistis, FOMO, Weconomist, DIY, dan Terpacu Sebagi contoh Gen Z merupakan generasi yang tidak bisa lepas dari gadget dan dunia digital Tidak heran jika mereka tidak bisa membedakan antara fisik dan digital Saking mudahnya mereka dalam memperoleh sesuatu, seperti informasi, berkenalan dengan orang, hingga membeli barang di dunia digital, mereka tidak dapat membedakan lagi antara fisik dan digital Gen Z pun menyukai membuat segala sesuatunya berdasarkan selera mereka dengan Hiper kustomisasi Contohnya Gen Z senang membuat playlist lagu dari beberapa penyanyi di gadget mereka sehingga sudah tidak relevan lagi dengan CD musik Realistis menjadi karakter Gen Z dalam memandang segala sesuatunya Berbeda dengan Millennial yang idealis, Gen Z memandang hidup secara realistis Weconomist merupakan gagasan yang dimulai oleh Millennial dan dikembangkan oleh Gen Z Contohnya seperti penggunaan transportasi online yang dianggap lebih hemat secara biaya FOMO merupakan karakter Gen Z yang selalu ingin terhubung dengan dunia Gen Z ingin selalu tahu apa yang terjadi di lingkungan mereka DIY juga menjadi karakter yang ada dalam diri Gen Z Di mana mereka lebih senang mengerjakan sesuatunya secara sendiri Terakhir karakter yang muncul dalam diri Gen Z adalah terpacu untuk segala sesuatunya Dibutuhkan mentor yang tepat untuk membimbing Gen Z dalam memasuki dunia kerja Secara keseluruhan Generasi Z Memahami Karakter Generasi Baru yang Akan Mengubah Dunia Kerja adalah buku berisi informasi yang bisa diambil dan diterapkan oleh pimpinan perusahaan dalam mempersiapkan dan memahami karakter Gen Z yang siap memasuki dunia kerja Tidak hanya itu buku ini pun memberikan perspektif baru tentang kesenjangan generasi yang seringkali terjadi dan menimbulkan konflik Di sini David dan Jonah cukup sukses menawarkan dan mengenalkan Generasi Z yang seringkali kita anggap sebagai Millennial Namun sayangnya, menurut saya gaya penyampaian David dan Jonah ini tergolong lambat dan bertele tele Meskipun mereka memasukkan percakapan antara ayah dan anak pada penjelasannya, tapi entah kenapa saya tidak bisa menikmatinya Saya merasa jika David dan Jonah terlalu membanggakan generasi mereka, yaitu Generasi X dan Generasi Z Dua sudut pandang antara David Generasi X dan Jonah Generasi Z memang terlihat seperti diskusi yang menarik dan menyenangkan Akan tetapi sekali lagi saya masih tidak bisa ikut masuk dalam pembicaraan mereka Seakan akan ada jarak yang memisahkan saya dengan penulis Apalagi kebanyakan survei yang dilakukan lebih menyorot kepada budaya barat, yaitu Amerika Serikat yang masih kurang relate dengan Indonesia Not an amazing book but I m glad I read it as part of a bookclub at work Caveats this book is slanted towards the discussion of Gen Z in the for profit, white collar work sector That s probably obvious by the title, but I had to remind myself of it often otherwise I d get way too annoyed by how the 17 year old son co author has no sense of his privileged station in life Along those same lines, Gen Z is literally still growing up So a lot of the issues like not being patient, always hustli Not an amazing book but I m glad I read it as part of a bookclub at work Caveats this book is slanted towards the discussion of Gen Z in the for profit, white collar work sector That s probably obvious by the title, but I had to remind myself of it often otherwise I d get way too annoyed by how the 17 year old son co author has no sense of his privileged station in life Along those same lines, Gen Z is literally still growing up So a lot of the issues like not being patient, always hustling, etc will likely lesson as they mature I think all the generations see some sort of change as they start settling down and many begin raising families and or recognize that the views and dreams they had as teens and 20 year olds might need to be altered Pros the authors do a great job demonstrating how the way one generation of parents affects the behaviors of their children E.g Baby boomers focused on raising self esteem of their Millennial children, creating a group of peers where everyone wins and everything has to be collaborative Gen X parents taught their Gen Z kids that life isn t fair and for god s sake don t put any information about yourself online, which means this new generation is very aware of privacy issues Even though there are sweeping over generalizations in the book, and the perspective seems to suggest these common character traits are ubiquitous while not recognizing differences in economic income, race, gender, etc., the book still provided some useful info in terms of offering simple explanations of how someone in a different generation might respond to or perceive a situation And lastly, I think Gen Z will be no better or worse than generations before So that s good news, from my cynical Gen X perspective I really enjoyed this book for what it is, and what it is is a breezy overview on how Generation Z think and act differently from previous generations and how that impacts their experiences and expectations in the workplace This book relies heavily on sweeping generalizations and personal anecdotes, and someone looking for aacademic text would probably want it to beresearch oriented If you go in with those expectations, you would probably leave disappointed If you go in wanting a I really enjoyed this book for what it is, and what it is is a breezy overview on how Generation Z think and act differently from previous generations and how that impacts their experiences and expectations in the workplace This book relies heavily on sweeping generalizations and personal anecdotes, and someone looking for aacademic text would probably want it to beresearch oriented If you go in with those expectations, you would probably leave disappointed If you go in wanting a fast read with easy to understand explanations of complex generational differences, you might have a good time and learn a thing of two.Something I have seen other reviewers mention is that this book is written from a very clear middle to upper middle class, white, male perspective, and I agree with that take The only mentions of race and gender in the book come from brief mentions of Gen Z beinginclusive when it comes to race, gender, and sexuality in school and work places Other than that, there is no look at how a person s socioeconomic background, race, or gender impacts their work lives I think this would have been useful insight to include in the book that aacademic text would have included, so again, adjust your expectations going in on that end I go back and forth on whether or not I like having Jonah as a co author on the book, but overall I think I like his inclusion The drawbacks are pretty clear he s still in high school, he s not an expert on the field, and he got the gig because his dad is an author This is definitely an example of nepotism if I have ever seen one Jonah sometimes brings up experiences that he had growing up such as programs offered at his school, his snowboarding career, and traveling with his father that remind me again and again of the class perspective this book is written from That being said, I think including a Gen Z author helps the book avoid a condescending portrayal of Gen Z workers Jonah is by no means a voice of my generation, but I appreciated his explanations of David s observations of Gen Z s thought processes and behaviors So as a Gen Z reader and new workforce member, here are the points of the book I agree with the most Our infamous attention spans really are that short Not to sound several generations above my age, but I blame technology I remember being a kid reading books cover to cover in one sitting for hours on end Now with a phone right next to me at all times, the moment I start to feel bored with what I m doing, I can get a boost of entertainment by checking my apps for a quick second The cycle feels endless, and it has really impacted my productivity in school and on household tasks As far as what employers should do about phones, I think I disagree with David s suggestion to go the Old Navy route by letting employees have their devices on them on the floor The most effective way I have seen teachers address this issue in schools is by being clear on what the phone policy is, laying out what times phones are appropriate, what times phones are not appropriate, and being consistent with the implementation consequences of these policies There are times when having a device will harm student and worker s productivity and concentration Then there are situations where it honestly doesn t matter The key, in my opinion, is consistency Gen Z students follow the rules when they are fair and actually enforced By in large, we aretechnology literate than previous generations Again going back to the book s assumptions of privilege, not all Gen Z workers come from households and schools where technology was available to them, and I always find one or two Baby Boomers at my jobs who know farabout technology than I do Overall though, I think my generation is good at learning to use new technology If we don t know how to use a particular program, we will use the internet or mess around with it until we got it down With technology allowing us to work from anywhere, many of us enjoy working from home, beingflexible, and having acasual work environment I know for a fact that is not me I am a Gen Z person who likes dressing up professionally, going in person to the physical work space, and being with my coworkers Again, we all don t fit the Stillman s trends, but by in large I agree with that one We do like things to be hyper custom I feel so old saying it s because of technology but with social media allowing everyone to create their own brand , online shopping allowing for the customization of every product on the market, and schools becomingflexible with their curriculum, I think anyone would beinclined to tailoring their lives just as they want Gen Z also isrealistic than idealistic about what they want to learn, the tasks they want to do, and their expectations for how events will pan out From a teaching perspective, I always had to be ready to answer how is this going to be helpful to me in the future on any given lesson To get the maximum engagement from Gen Z, you need to figure out how to frame the tasks you re giving them as something that will be useful or relevant to them The positive side to this is that Gen Z won t over estimate how successful something will be, which I think employers will find useful I also think Gen Z is pretty skeptical about how socially oriented and charitable organizations companies are My favorite anecdote from the book was Jonah asking his David wouldn t it bebeneficial if their wealthy friend fundraised money to hire construction workers to build houses in impoverished communities than it would be for their friend to fly down, learn construction for two weeks, and build lower quality homes using the same resources I wish the book would have tapped into this idea a little further instead of praisingfor donating to charity when many of their workers aren t paid a living wage , but again, this is not a very class conscious book Because we weren t the first generation to embrace the internet, we didn t have to go through all the growing pains Millennials did Generally speaking, we had parents and teachers who were familiar enough with the dangers of being online, we had folks to guide us on what not to do That being said, there are plenty of over sharing Gen Z folk out there They may not be on Facebook any mainly because it s now associated with the older generations , but there are still many Gen Z folks on twitter, instagram, tumblr, etc who could use a reminder about privacy If you want to know what a new generation of workers will be like, ask their teachers Again, I m biased.Now stuff I don t know if I agree with the Stillmans on I don t know if we aredriven than previous generations I think that honestly might just be David looking at his over achieving kids who again, are upper middle class with many opportunities available to them that other Gen Z kids don t have access to and applying their go getter spirit to the generation as a whole You can argue but they have research to back it up but anyone who took a stats course in college knows you can write surveys in any manner to give you the feedback you re looking for Many of G Zen buy into the idea of FOMO, needing to stay connected, and having a drive to always show off what they are doing I would also argue, however, ourskeptical nature has led many of us to reject or question these mentalities This is not so much of I disagree with the Stillmans , but I don t think they added enough of a disclaimer on this characteristic of Gen Z We were born into atech driven, instrant gratifying world, but because we weren t the first to experience it, folks have beencautious about how to present it to us My experience and the experiences of teachers I ve worked with go against the Stillmans claim that Gen X parents arelikely to side with their kids teachers than with the kids themselves From my experience, theskeptical Gen X as the authors often refer to them arelikely than generations before them to be skeptical of authority This, coupled with the general open communication between them and their Gen Z kids leads to them often believing their child s perspective of eventsquickly than that of their teachers and bosses The common advice I ve been given from veteran teachers who have taught Gen X, Millenial, and Gen Z students is that parents of this current generation are faster to ask how should the teacher change to better accommodate to my child s needs than to ask what change does my child need to make to succeed in their class That isn t to say Gen X parents are difficult or that their kids areentitled by any means I just think this means that teachers and managers need to frame conflictfrom the lens of what can we both do together to overcome these challenges than this is what I think is the problem and this is what I think you need to do to fix it This is not so much an observation I disagree with, but all the boxes in the chapters with quotes advice from public figures are skippable I don t doubt Martin Sheen and Paula Abdul have interesting life experience, but I don t see how their insight would help bosses and company managers.Overall, I enjoyed this book and I think it gave me some interesting insight into how my coworkers older than me think and how my students younger than me view the world While this is not a complete, all encompassing book on Gen Z, it does offer some good insight for business and organization leaders who have little to no experience working with this generation yet If you don t know whether you want to dedicate yourself to all 280 pages of the book although they do fly by , I would at least suggest glimpsing through the last pages of every chapter that include the major takeaways in a bullet point list They aren t always the most specific, but they are pretty practical Some interesting points that rang true with my experience with this generation, but the survey and other data seem to be limited to the upper middle class experience e.g sweeping assumptions about access to technology, for example. Some good information but I don t trust the data as much as I trust the data in iGen The involvement of the author s son fees gimmicky and the examples seemindicative of youth than new generational trends. ,Z ,Z ,, 23 24 , , , ,,Z ,, Z , ,, 10, , ^Free Book ☛ Gen Z @ Work: How the Next Generation Is Transforming the Workplace ↝ A generations expert and author of When Generations Collide and The M Factor teams up with his seventeen year old son to introduce the next influential demographic group to join the workforce Generation Z in this essential study, the first on the subjectThey were born between betweenandAtmillion strong, Gen Z is about to make its presence known in the workplace in a major way and employers need to understand the differences that set them apart They re radically different than the Millennials, and yet no one seems to be talking about them until now This generation has an entirely unique perspective on careers and how to succeed in the workforceBased on the first national studies of Gen Z s workplace attitudes interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues cutting edge case studies and insights from Gen Zers themselves, Gen Z Work offers the knowledge today s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers Ahead of the curve, Gen Z Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us