*PDF ✑ Zara: An analysis of market-orientated supply chain management in the retail fashion industry ↶ Ebook or Kindle ePUB free

*PDF ⇔ Zara: An analysis of market-orientated supply chain management in the retail fashion industry ☟ Bachelor Thesis from the yearin the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade ,, University of Hull, language English, abstract This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company s success Answers were sought examining Zara, a strategic unit in the apparel Industria de Dise o Textil Inditex Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry Hereby, Zara s unique business model is investigated as well as its market orientated approach that affects all scopes of its vertically integrated value chain Finally, this report gives conclusions and an outlook while referring to the evaluated results